E-commerce has been developing in full swing in China. In the process of this development, it constantly promotes the innovation of domestic B2B market operation mode, so as to seek a more reasonable development way.
Alibaba has made a series of actions on the business charging mode, each big media reported in early march alibaba customer the big price cuts, the reports said alibaba cut on foreign high-quality membership fees, for Chinese suppliers also provide an entry-level membership, charges 1688 yuan each year, It is about 40% lower than the current annual membership fee of the cheapest member in China. Following the large-scale price reduction, Alibaba launched 1688 online wholesale market on March 8. Will Alibaba's actions trigger a new round of price reduction storm in the domestic B2B market?
In this regard, let's review the financial crisis in 2008. The whole B2B market responded to the financial tsunami by lowering prices. At that time, the global economy was depressed and B2B foreign trade was severely hit. At that time, Alibaba launched a 19,800 yuan/year export link, and Wangsheng Business Bao even launched a 1,800 yuan/year Chinese supplier. According to relevant statistics, the total amount of Alibaba fees in 2008 B2B, accounting for only 14% of the same fees in the country, the renewal rates of paid B2B enterprises decreased year by year, many enterprises no longer give confidence to the annual fee system, this is an indisputable fact.
In fact, the single annual fee system is not the only way out for the development of B2B market. A market system can only be gradually improved after continuous innovation and attempts. The fee model of B2B market has experienced the excessive of several fee models.
At present, although the annual fee system is widely used in the B2B market, but the disadvantages still make many enterprises complain about it. The annual fee system raises the threshold for enterprises to enter e-commerce, general fees force enterprises to buy some unnecessary services, so that the investment of enterprises will not be targeted and independent, and even the investment will be wasted, and can not achieve the desired effect, so the annual fee system makes many enterprises dissatisfied.
The click-consumption model represented by Google and Baidu ensures the pertinence of visitors to enterprise websites to the greatest extent. However, with the increase of search engine advertisers, the disadvantages of this promotion model are gradually revealed.
Because the search engine uses the bidding ranking mechanism for the advertising of per-click consumption, the higher the bid for a single visit, the higher the ranking of the enterprise, and everyone bids each other, leading to the rapid growth of the cost of a single visit. In this way, click consumption or can not reduce the promotion cost of enterprises, but let enterprises bear a greater burden.
And there is a lot of cheating on clicks. According to the Search Engine Marketing Professionals Group (SEMPO) 's 2005 Search Engine Marketing Survey, 42 percent of search engine advertising companies say they have been victims of click fraud, which may be a competitor's attempt to consume a competitor's advertising dollars. It may also be the search engine professional sites to get more clicks on advertising commissions caused by this cheating phenomenon Baidu and Google currently have no better solutions.
On-demand consumption came into being after click consumption failed to save companies money and allowed them to suffer fraud caused by cheating. After the launch of on-demand consumption, it breaks the development bottleneck of B2B charging model, further realizes the service autonomy, humanization and rationalization, and meets the needs of enterprises for transparent consumption.
We have learned, on-demand consumption is the universal business network (http://china.busytrade.com) is the first launch of the charging mode, the on-demand consumption by the virtual currency system to support, in the nations business network B2B electronic retailing currency system, enterprise member can buy give him money to spend. For example, when a business wants to enjoy a service on the international business network, it only needs to pay a certain amount of virtual currency to achieve this. The business pays for the service it needs. This innovative charging model enables enterprises to purchase services more detailed, more clear, avoid generalities and errors, so that members can take the initiative in the operation, and effectively help enterprises to increase revenue and reduce expenditure.
The nations business network (http://china.busytrade.com) with virtual currency for on-demand consumption patterns, for operators and customers have played an important role balance, help enterprises to reduce costs effectively, its high flexibility to create a fair and independent consumption mechanism, It has broken through the disadvantages of various charging models in the past and led the development trend of B2B industry.
In the development trend of B2B, no matter what kind of charging model, only play a coordinated and win-win role between operators and customers, can become the mainstream of development, otherwise it will only produce a variety of adverse factors in the process of operation, and then let customers lose confidence. From the annual fee system to the click consumption can not coordinate the relationship between the good luck merchants and customers, and finally the on-demand consumption is generally recognized as a reflection of such a development law.